Best Digital Marketing Course in Hyderabad

Topics Covered:

• WordPress Fundamentals: Posts, Pages, and Categories
• Theme Selection and Customization
• Plugin Management and Essential Plugins
• WordPress SEO Best Practices
• Security and Maintenance

Tools:

• Local WP
• Godaddy
• Hostinger
• Yoast SEO
• WPForms
• Akismet Anti-Spam
• Wordfence Security

Topics Covered:

• Principles of Effective Landing Page Design
• Creating High-Converting Headlines and CTAs
• Designing for Usability and Conversion
• A/B Testing for Landing Pages

Tools:

• Unbounce
• Leadpages
• Instapage
• Google Optimize

Canva

Topics Covered:

• Basics of Graphic Design
• Creating Designs for Social Media, Presentations, and Marketing Materials
• Branding Elements: Logos, Color Schemes, Fonts
• Collaborating and Sharing Designs

Tools:

• Canva

Topics Covered:

• Fundamentals of SEO
• Keyword Research Techniques & Tools (Google Keyword Planner, SEMrush)
• On-Page SEO Strategies (Meta Tags, Content Optimization)
• Off-Page SEO Tactics (Backlinking, Guest Posting)
• Technical SEO Essentials (Site Speed Optimization, Mobile Optimization, Secure Sockets Layer (SSL))
• SEO Analytics and Tools (Google Analytics, Google Search Console)

Tools Learn:

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz Pro

Topics Covered:

• Optimizing for Google My Business
• Local Citations and NAP Consistency
• Localized Content Creation
• Managing Reviews and Local Reputation

Tools:

• Google My Business
• Moz Local
• BrightLocal
• Yext

Topics Covered:

• Introduction to PPC Advertising
• Setting Up Google Ads and Bing Ads Campaigns
• Keyword Selection and Match Types
• Writing Compelling Ad Copy and Creative
• Landing Page Optimization for PPC
• Bidding Strategies and Budget Management
• Analyzing and Optimizing PPC Campaigns

Tools:

• Google Ads
• Bing Ads
• Google Keyword Planner
• SEMrush
• SpyFu

Topics Covered:

• Overview of Major Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn)
• Developing a Social Media Strategy
• Content Creation and Calendar Planning
• Social Media Analytics and Reporting
• Paid Social Advertising Basics
• Community Management and Engagement Strategies

Tools:

• Hootsuite
• Buffer
• Canva
• Facebook Business Manager
• Sprout Social

Topics Covered:

• Introduction to Chatbots and AI in Marketing
• Building Chatbots for Customer Service and Engagement
• Personalization and AI-driven Content Recommendations
• Analyzing Customer Data with AI

Tools:

• Chatfuel
• ManyChat
• Dialogflow
• Salesforce Einstein

Topics Covered:

• Ethical Considerations and Legal Compliance
• Techniques for Lead Generation and Data Collection
• Tools for Scraping Web Data
• Managing and Organizing Leads

Tools:

• LinkedIn Sales Navigator
• Hunter.io
• WebHarvy
• Scrapy

Topics Covered:

• Understanding Touchpoints and Customer Interactions
• Mapping the Customer Journey
• Identifying Pain Points and Opportunities for Improvement
• Using Journey Maps to Inform Strategy

Tools:

• Lucidchart
• Miro
• Smaply
• Microsoft Visio

Topics Covered:

• Introduction to Marketing Automation
• Email Marketing Automation
• Social Media Scheduling and Automation
• Lead Nurturing and Scoring
• Integrating Marketing Automation with CRM

Tools:

• HubSpot
• Marketo
• Mailchimp
• Pardot
• Zapier

Topics Covered:

• Crafting Effective Email Campaigns
• Segmentation and Personalization Techniques
• Designing Responsive Email Templates
• Analyzing Email Campaign Performance

Tools:

• Mailchimp
• Constant Contact
• ActiveCampaign
• Campaign Monitor

Topics Covered:

• Developing a Content Marketing Plan
• Content Creation: Blogs, Videos, Infographics
• Content Distribution Channels and Tactics
• Measuring Content Performance and ROI

Tools:

• BuzzSumo
• WordPress
• Google Analytics
• Hootsuite

Topics Covered:

• Introduction to Web Analytics
• Setting Up and Configuring Google Analytics
• Understanding User Behavior and Traffic Sources
• Goals and Conversion Tracking

Tools:

• Google Analytics
• Google Tag Manager
• Hotjar
• SEMrush

Topics Covered:

• CRO Fundamentals
• A/B Testing and Multivariate Testing
• User Experience (UX) Principles for Conversion
• Conversion Optimization Tools and Techniques

Tools:

• Optimizely
• VWO (Visual Website Optimizer)
• Google Optimize
• Crazy Egg